December has been shopping season. In my quest for finding great quality gifts, I regularly check online user reviews on sites like Amazon for products I’m considering buying to see what other customers had to say about them. Honestly, I find it hard to remember how I shopped before I had Amazon.
Quality. The word is used fairly loosely by companies to describe almost anything you can spend money on. Since we’ve all had a disappointing experience with a new purchase, it’s obvious that some define it in different ways. Of course, despite their best efforts, marketers can’t really define quality. The only definition that really matters is the customer’s.
That’s why regular customer contact is a critical part of our product development process. Ongoing user feedback helps us create new products that deliver on our customers’ expectations of quality. And once the product hits the street, user reviews like the ones on Amazon and our own product pages are another great way to help us keep in sync with how customers are feeling.
There isn’t a day at Corel when someone isn’t checking or talking about what people are saying about us in user reviews. We love to hear when people think we’ve done really well. Even negative comments help us find ways to improve. Around the company, employees are proud to tell you their product’s latest star ratings. I’d even say that some of us are addicted to reading the reviews.
So as we’ve come through a busy fall with a number of new product launches, you can bet I’ve been keeping a close eye on what folks are saying about us.
I’m thrilled to report that the latest version of every single Corel flagship product including CorelDRAW Graphics Suite, Corel PaintShop Pro, Corel VideoStudio Pro and Corel Painter is currently ranked at 4 stars or higher on Amazon.com! Customers are describing our products with words like “excellent product,” “love it,” and “awesome”. The response has been absolutely tremendous.
What’s more, professional tech product reviewers have had great things to say as well. In 2011, Corel software continued to rake in awards and accolades from some of the world’s toughest technology writers. Here are a few we’re most proud of:
- Government Computer News rates Corel VideoStudio Pro X4 as one of its 11 Best Products of 2011
- PC Magazine included Painter 11 in its Best of the Year Awards
- VideoMaker gives Corel MotionStudio 3D its Best 3D Editing Software Award
- PC Pro gives Corel VideoStudio Pro X4 its Recommended Award
- ePHOTOzine gives Corel PaintShop Pro X4 its Highly Recommended Award
As we wrap up 2011, I’d like to thank all the customers and reviewers who’ve helped us define what quality means at Corel. Your feedback helps is one of the most important things we have. Please keep it coming.