A fresh perspective: The relationship between Corel and social media

Hello Corel Blog readers! Allow me to introduce myself. My name is Michaela Schreiter, and I am a new employee at Corel’s head office in Ottawa, Canada.

What’s my role you ask? I will be in charge of Corel’s social media. So that post you just saw on Facebook, that was probably me. Stop by and say hi sometime, don’t be shy!

I may be new to the tech world, but I am certainly not new to the social media world. Being a self-proclaimed social media expert (along with the other 500 million experts out there) I thought I would give you an introduction into my world, as I learn more about yours.

My experience with social media has made the transition into technology quite easy, as there are many similarities between social media and Corel.

Always changing

Social media is in constant change. It seems that every day we are introduced to a new platform that will inevitably die off or quickly become our next addiction. I’d like to remind you of a little site called Pinterest; maybe you’ve heard of it. The world of technology is not much different.

Before we started trying to keep up with the latest social media site, we were trying to do the same with the latest piece of technology. These high-tech gadgets allow users to get the most out of their Corel software, so it is important that we adapt.


The average Tweet lasts just under one minute. Approximately, 750 Tweets are sent out every second. This makes Twitter one of the fastest social media platforms in the world. It also happens to be the most popular. If you want to have an impact, you need to react fast.

Software, like a social media update, is only relevant for so long. Customers are always finding new ways to use software, and new features that they would like to see. An example of this would be the shift to cloud and web-based computing.

At Corel, we need to respond to these needs and provide our customers with the most efficient ways to use our products. Those who do not act fast get left behind.


It’s called social media for a reason: It is a platform for conversation. Whether you’re sharing pieces of work, thoughts on a particular subject or what you had for breakfast today, social media provides you with the means to collaborate with people all over the world.

This idea of collaboration is inherent here at Corel. The first thing I noticed when I arrived was how friendly and helpful everyone was. I hear the phrase “if you have any questions, don’t hesitate to contact me” on a regular basis. Not only does this make life easier for newbies like me, it also contributes to a more productive work environment. Ultimately, the more we collaborate, the better we serve our Corel community.

So there you have it folks: The first of, what will probably be many blog posts from yours truly. I hope you enjoyed our little introduction, and that I answered your many burning questions about the relationship between Corel and social media.

While we’re on the topic, how do you use Corel’s social media properties to speak to us?

About Michaela Schreiter

Michaela is a Public Relations Specialist at Corel. She works with the CorelDRAW, Painter and WordPerfect teams on generating awareness and engagement for all products.
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7 Responses to A fresh perspective: The relationship between Corel and social media

  1. Hello Michaela,

    I use Twitter and my blog in two languages; swedish and english as my “public” channels. Allthough twitter and occasionally at times dont look so public-bisseness-like when I go from ilustration, graphic design – to the latest great goal by Ibrahimovic in football (soccer), or my brothers son´s latest house music concert 🙂 . Google+ I basically just started it feels like, but its at least 6 months ago without really using it. Facebook is strictly personal, meaning no public facebook page, but I tend to link on my facebook back to my regular website, blog´s and twitter.

    I like social media, but I try to focus on what works for me and what I have enough time to set off for specifically social media. But I see its importance and for better or worse, blogging have always been my favorite channel.

    Some days an illustrator in London, UK and I can sit and chit chat about fun stuff, or reflect over another great tool in CorelDRAW, Photo-Paint and painter. And compare nibs for use with our wacom drawing tablets. Just like some compare steal nibs to their fountain pens they found in an obscure shop on a obscure street in London, Berlin or Stockholm for that matter,

    I believe its a great decision by Corel to have a blog, twitter and so forth.

    Stefan Lindblad

  2. That good news, it’s always good to have new people in social media. Leveraging oportinidade and how their vision must be someone already working in the marketing field like to invite her to know what do I have done for their new company. I have a proposal to make, but would like to visit my work. Thankful and congratulations on the new company.

    Be welcome family Corel.

  3. Matthew says:

    You know, you can also move too fast. Fast is only half of the equation, you have to be quick but you have to be thoughtful as well. A “step-back” moment is essential to making quick, meaningful motions.

    That’s why most of the Twitter posts aren’t worth reading.

    As for how I talk to Corel. I have 3 major points. 1) Corel Your Way forums (my personal favorite the people there are awesome), 2) These blogs (far less often) and 3) Google+, you know on the rare occassions Corel posts anything at all, much less something I care about.

  4. Rob Mortel says:

    Welcome to Corel, Michaela!

  5. Abiel Abuy says:

    Welcome to the Team and indeed a fresh perspective! 🙂

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